Our Clean Commitment

For over 25 years, 30 SECONDS have been committed to providing New Zealand’s most efficient cleaning products. Now, to keep our dream going for the next 25 years, we have made a commitment to sustainable growth both economically and environmentally.

As a product that is proudly made in New Zealand, we have a strong appreciation for our beautiful country and are dedicated to keeping it that way. From our operations to our packaging, we’re constantly looking at ways to reduce our impact on our home, and yours. This includes reducing our business waste wherever possible, choosing to work with other companies who share our passion for the environment, and looking to source environmentally responsible raw materials where appropriate.

Sustainability Certification

30 SECONDS is known to be effective, affordable, innovative and convenient, and now, we’re proud to add sustainable to that list.

30 SECONDS is a Toitū carbonzeroCertTM certified business. In our manufacturing facility, every aspect of how we operate has been measured and meets the requirements of ISO 14064-1:2006. This means that as a business, we have taken steps to manage and reduce our emissions, and have neutralised remaining unavoidable emissions through the purchase of carbon credits.

And just as we’re committed to providing the very best cleaning products, we’re committed to continuing to improve our sustainability practices. The 30 SECONDS board have mandated that our manufacturing facility will be Toitu Enviromark Accredited by the following milestones:

1. 2023 – Toitū enviromark Bronze
2. 2025 – Toitū enviromark Gold

For more information, take a look at www.toitu.co.nz.

Recycled Packaging

Our packaging is purposeful, made from recycled material that diverts waste from the landfill and delivers on our commitment to the environment.

Packaging is an unavoidable part of our product, but we have taken the best steps possible to offer a low-impact packaging solution. We have developed new bottles, labels, and cartons that utilise recycled materials.

From two to one.

Our 1L product range is made from 98% recycled New Zealand plastic. We take two post-consumer HDPE plastic milk bottles to create one 30 Seconds 1L bottle. Better yet, our recycled packaging is also recyclable, creating a closed-loop packaging cycle.

Recycled and recyclable.

Bottle made from 2x milk bottles and can be added to regular plastic recycling.

Our label partner offers a solution for the production label waste, the backing paper. Instead of adding this waste product to the landfill here in NZ which until recently was the only option for it, they recycle it into paper products that can be recycled multiple times.

To keep the circle going, please ensure you dispose of the packaging properly. Just like our products, it only takes 30 seconds to rinse and recycle your bottle. Our bottles are HDPE plastic (#2 plastic) which is widely accepted by most councils throughout New Zealand.

For more information on what plastics your region accepts, take a look here www.recycle.co.nz/page.php?ref=Regional%20Solutions.

Over the last two and a half decades, we believe we’ve become New Zealand’s favourite and most-effective cleaning brand, and now we’re excited to work towards becoming New Zealand’s favourite eco-conscious cleaning brand, too.