Ongoing Partnership with Surf Life Saving New Zealand

Dec 14, 2023

Ongoing Partnership with Surf Life Saving New Zealand

Dec 14, 2023

When 30 SECONDS makes all the difference.

30 SECONDS® is proud to be in a three-year partnership with Surf Life Saving New Zealand (SLSNZ), the legends who have been saving lives at our beaches since 1910.

SLSNZ is the drowning prevention, rescue authority, beach, and coastal safety leader in Aotearoa. As a charity, they rely on public generosity and partnerships to support their essential lifeguarding, rescue, and education services. Representing 74 surf lifesaving clubs with 18,000+ members, including over 4,300 volunteer Surf Lifeguards, SLSNZ plays a crucial role in patrolling 90+ beaches each summer, conducting emergency rescues, and saving hundreds of lives annually.

In the 2022/2023 Surf Life Saving season, the Surf Lifeguards have been able to achieve the following patrol statistics:

  • 225,766 patrolled hours.
  • 1,499 lives saved and zero drownings between the flags.
  • They assisted 1524 people to safety and took 30,954 preventative actions.
  • 249 searches at Aotearoa beaches, 1,777 first aid treatments.

With summer here, it’s the ideal time to cool off with a refreshing swim in the ocean! However, before you take the plunge, consider these key safety messages from our partners at Surf Life Saving New Zealand to ensure your safety in and around the water.

“30 SECONDS® is a brand established in New Zealand for almost 30 years, and we wanted to further show our support for our local communities. Surf Life Saving New Zealand is an iconic part of our country with a dedicated team that does so much for so many – so for us, this partnership is something we are incredibly proud of,” says James Pearson, CEO of 30 SECONDS®.

Keep an eye out for updates on the 30 SECONDS® social media channels, and don’t forget – always choose a lifeguarded beach and swim between the flags!

Tips for a safe and happy time in the surf


1. Know How To Float

If you don’t know how to float, don’t go into the water. Just being able to float when you are in the water can increase your chance of survival. Floating allows you to calm yourself and keep your airways out of the water. Practice or get some lessons in the pool before you head to the beach.


2. Find The Safest Place To Swim

Check to find a lifeguarded beach, and always swim between the red and yellow flags.


3. If In Doubt, Stay Out

Waves can be bigger than they look, and weather conditions can change quickly. If you feel uncomfortable about getting into the water, stay out.


4. Take Care of Others

Always keep children within arm’s reach in or near the water. Waves can move quickly and unexpectedly and can knock kids off their feet and sweep them away.

5. Know How to Get Help

If someone in the water is in trouble and surf lifeguards are on patrol, let them know. If you can’t see any surf lifeguards, call 111 and ask for police. If you’re in the water and in trouble yourself, signal for help.